From orators in Ancient Greece to celebrity endorsers in the 19th century, influencers have had a strong impact on consumers’ actions. Thinking about these factors before you begin, should enable you to maximise your influencer marketing results. Influencer marketing is the practice of engaging internal and industry experts with active networks to help achieve measurable business goals. In an influencer marketing strategy, a brand forms a partnership with the influencer wherein the influencer agrees to expose their audience to the brand’s messaging or content. Influencer marketing has been used for thousands of years in some form or another. Influencers usually have a large and engaged audience, so brands benefit when an influencer shares or mentions their content or messaging. Tamblé (2015) knüpft an dieser Stel-le an und definiert das Influencer-Marketing als eine „Marketing Strategie, um vom Ein- Unter Influencer-Marketing versteht man heute eine „Marketing-Strategie, die in sozia-len Netzwerken und dem Social Web verwendet wird, um Werbebotschaften mit einer größeren Reichweite zu verbreiten“ (RYTE o.J.b). We take a look at 11 Key steps for your Influencer Marketing Strategy. This course is about strategy. Over the years, the methods and trends for influencer marketing …
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